Pennycake® a Chick-fil-A Brand

pennycake®’s social media presence centered around a heartfelt mission: to uplift and support parents—especially the everyday heroes, mothers. Their goal is to create a digital space that goes beyond products, fostering a community where moms feel seen, supported and inspired.

With the brand voice of a trusted advisor, their content was crafted to share expert-backed parenting principles, relatable experiences and simple inspiration for building meaningful moments with children. The focus remained on helping busy moms find easy, impactful ways to spend quality time with their kids—whether through creative activities, emotionally supportive messaging or reminders to embrace the small wins.

The strategy emphasized authenticity and encouragement over perfection, inviting engagement through shareable content, conversation starters and validation of real-life parenting moments.