Museum of Illusions USA

To support the launch of Museum of Illusions locations in Minneapolis, Charlotte, and Atlanta, the goal was to introduce the brand's unique "edutainment" concept—where education meets entertainment—to local communities in a fun, engaging way.

The content strategy was designed to be highly visual and shareable, showcasing the museum's optical illusions and interactive installations. Along with that, partnering with local content creators who had strong community ties and authentic engagement, inviting them for exclusive previews and interactive walkthroughs, provided organic reach but also generated a library of user-generated content that highlighted the museum’s immersive, visually striking exhibits.