Food On Demand

At Food On Demand, the goal was to create a blend of in-person events and a stronger online presence. As part of the team, the focus was on managing the digital side of events, enhancing the podcast experience and driving ongoing engagement through various digital campaigns.

For on-site events, the goal was to create engaging, shareable moments for attendees. To extend the event's life online, digital campaigns were designed to generate buzz before, during and after each event. These included targeted social media posts, email marketing and event teasers that highlighted key speakers and topics.

A key project was also reworking the podcast page. The original page was cluttered and difficult to navigate, so the goal was to create a user-friendly design that highlighted episodes, allowed for easy search functionality, and encouraged deeper engagement. The page was optimized for mobile users, and calls-to-action were integrated to drive listeners to subscribe, share, and explore related content.